7 Reasons Why Building Signs are the Best Way to Advertise Your Brand

1. Stay Top-of-Mind

Consumers are bombarded with hundreds of advertisements each day. Therefore, one major challenge for entrepreneurs is to make sure that their business signs leave a lasting impact, even at a moment’s glance. The good news is that Igna Signs & Graphics is here to create visual communication solutions that promote brand reinforcement. In doing so, patrons and leads are more likely to remember your brand when a need to purchase a product or service arises.

2. Highlight Your Best and Most Unique Qualities

Custom building signs are meticulously designed, fabricated, and installed to put your brand’s best forward. Whether you are known for having the “best burgers in town” or being the “#1 pet grooming salon”, our team will make sure to spotlight that on your exterior signs.

3. Advertise What Your Business Has to Offer

What can you provide customers, and what makes them stand out from others? Commercial building signs are fantastic advertising tools to increase sales and convert new leads. It doesn’t have to be limited to what’s new or what the company is most known for. Our team can also spotlight certain unpopular items or services so that people will get a sense of why they are worth buying.

4. Announce Special Promotions with Building Signs

Whether it is a 20% anniversary discount or a clearance sale of last season’s items, building storefront signs are perfect avenues to inform your target audience. We can even use color psychology and marketing strategies to influence the purchase behavior of your customers.

5. Connect with Customers Regardless of the Time or Weather Condition

Igna Signs & Graphics creates illuminated signs to ensure that your message gets seen all day long. We use a high-quality LED that shines brighter and lasts longer than its counterparts. Plus, it consumes less electricity as well.

6. Commercial Building Signs to Increase Foot Traffic

More people in the establishment means more opportunities to make a sale. Thus, your signs must invite them to come inside. For example, our team can create a high-resolution window wrap of your delectable pastries. This will pique the interest of passersby and entice them to take a closer look at your menu items.

7. Building Signs are Cost-Effective Marketing Solutions

With the right sign company, your signs can last for many years despite repeated exposure to rain, sunlight, snow, and strong winds. You will be able to make the most of your marketing budget and worry less about frequent repair or replacement costs.

Where Can I Get Custom Building Signs in Elgin, IL?

Igna Signs & Graphics is the #1 supplier of visual marketing tools for buildings. Our mission is to create solutions with a fast ROI and generate long-term, profitable results. We make sure to utilize top-of-the-line materials that are resistant to damage caused by inclement weather, pollution, and other outdoor causes.

Get in touch with us today!

Source: https://ignasigns.com/7-reasons-why-building-signs-are-the-best-way-to-advertise-your-brand/

5 Tips to Design Interactive Building Signs

 

Chicago building signs represent who you are as a brand, what you can offer customers, and what sets you apart from others. They should support your sales team and provide practical information that your target audience is interested in. If you aim to build and foster a deeper connection with leads and patrons, we highly recommend investing in interactive signs. Below are a few things that you must keep in mind when having them designed by your signage partner.

Incorporate Pop Culture References Into Your Exterior Building Signage

An effective way to generate a positive and lasting response from the public is by using references that people can generally relate to. From popular sayings to classic movie lines, our Chicago team can include these in an innovative manner while still staying consistent with your branding requirements.

Commercial Building Signs Should Appeal to Your Target Market

Let’s say your business sells cute accessories for little girls and teens. Generally, your customers are attracted to ads with vibrant, colorful, and sparkly details. Having these at your storefront piques their interest and encourages them to enter the store. So, when drafting your building signs, our artists will make sure to identify the communication and visual preferences of your audience and integrate them into the final design.

Chicago Building Signs Must Complement Your Exterior Design

A seamless design is a crucial component of highly effective visual communication tools. Custom building signs should look like an extension of your exterior design and branding strategy. Otherwise, they can end up looking awkward or out of place.

Don’t Forget CTAs

If you want interactive building signs in Chicago, they must have call-to-action statements that are not limited to “buy now” or “call us today”. As your signage partner, we can develop creative ways to generate a response from them. For example, we can display a giant QR code that they can scan to receive a special prize, such as discounts and vouchers. We can also include your social media handles so consumers can keep in touch with you anytime.

Modern Signage Features

We recommend investing in commercial building signs that combine the best qualities of traditional and modern advertising because they tend to stand out and perform better. Visual effects are not only alluring but memorable as well. The good news is that Igna Signs & Graphics is capable of adding these critical details to your signage. From animated texts to digital displays, we can do them all.

Where Can I Purchase the Best Building Signs in Chicago, Il?

Igna Signs & Graphics specializes in creating top-notch signage solutions for various companies. As industry leaders, we are committed to helping businesses reach their fullest marketing potential through carefully designed, expertly fabricated, and meticulously installed custom-building signs. 

Do you want to learn more about the intricate production process of our exterior building signage? Give us a call today!

Source: https://ignasigns.com/5-tips-to-design-interactive-building-signs/